The provincial minister of planning, budget, employment, and tourism in the city of Kinshasa has taken interim measures against the management committee members of the General Directorate of Outdoor Advertising in Kinshasa (DGPEK), suspending them for failing to comply with the previous measure prohibiting the installation of new advertising devices throughout the city.
In his decision on Thursday, February 27, Jésus Noël Sheke stated that he was informed by the competent urban services, who observed the continued anarchic installations of advertising devices in blatant violation of the regulations in place since February 12. On-the-ground observations clearly established that several advertising agencies, in clear collusion with agents of the DGPEK, had continued to illegally install new advertising devices, despite official instructions to the contrary. This situation revealed serious negligence and structural failure within the DGPEK, which failed to fulfill its mission of regulating and controlling the outdoor advertising sector. “Therefore, you are all suspended from your respective duties upon receipt of this notice, until further notice,” decided this member of the provincial government.
In addition to the suspension of the DGPEK management committee members, Jésus Noël Sheke immediately suspended the accreditations of advertising agencies in violation. He instructed the removal of illegal advertising devices as well as the initiation of disciplinary actions against the involved agents and executives.
It is worth noting that this measure, taken at the instruction of Governor Bumba, aims to put an end to the chaos in the granting of authorizations and the installation of advertising structures. The city hall also explained that this new ban aims to ensure a harmonious and structured framework that meets urban planning requirements, eliminate non-compliant devices, and ensure a more aesthetic and secure environment.
Expert Quote: “This suspension is a necessary step to restore order and compliance within the outdoor advertising sector in Kinshasa,” commented urban planning specialist, Dr. Marie-Claire Mbemba.
Impact on the Advertising Industry in Kinshasa
The suspension of the DGPEK management committee members and the crackdown on illegal advertising installations have sent shockwaves through the advertising industry in Kinshasa. Advertising agencies now face uncertainty and potential consequences for their involvement in the illegal placement of advertising devices. This move by the provincial government underscores the importance of adherence to regulations and the need for a more organized and controlled advertising landscape in the city.
Future of Outdoor Advertising Regulation in Kinshasa
As the city works towards creating a more structured and aesthetically pleasing urban environment, the future of outdoor advertising regulation in Kinshasa remains uncertain. The actions taken by the provincial government signal a shift towards stricter enforcement and compliance measures within the advertising industry. It will be crucial for all stakeholders to work together to ensure that advertising practices align with the city’s urban planning goals and contribute positively to the overall visual landscape of Kinshasa.
In conclusion, the suspension of DGPEK management committee members in Kinshasa marks a significant step towards restoring order and compliance within the outdoor advertising sector. By taking decisive action against illegal advertising installations, the provincial government is sending a clear message about the importance of following regulations and maintaining a harmonious urban environment. As Kinshasa moves forward, it will be essential for all parties involved to collaborate and uphold the standards set forth to create a more organized and visually appealing cityscape.